The Kiddies Food Kutter story.
Hi, I’m Jackie and I’m the owner of Kiddies Food Kutter!
We’re a proudly Australian owned and operated Australian company, established in 2000. We specialise in selling two safety products designed to foster children’s interest in getting involved in cooking. We’re all about promoting healthy eating for all children of all ages and abilities.
I’m really passionate about getting all children involved in preparing fresh food and to succeed in cutting their own meals on a dinner plate independently.
My passion for healthy eating for kids really blossomed from a few areas;
- My concern for childhood obesity sweeping the world.
- My view of food – mantra is ‘Fresh is Best!’
- I’m a former Triathlete & Runner – so for me, health is important and it really starts with what we put in our mouths.
- I cared for my diabetic mother for over 25 years – it’s such a debilitating disease and I saw first hand how this disease can affect your health.
- I love to help disabled and special needs people of all ages to enhance their independence.
Our UK & Europe Distributor – Deirdre Doyle!
This is Deirdre and she is in charge of our distribution through her home country of Ireland, and throughout Europe.
She is mum to 3 loud, funny, annoying, busy children (her words!). She loves cooking and has a huge passion for healthy eating – especially where her children are concerned!
She runs the Cool Food School in Ireland to teach children of all ages about eating, cooking and loving healthy food.
Deidre has completed a BTEC in Nutrition and Health Coaching and an ITEC in Diet and Nutrition at the Irish Institute of Nutrition and Health in 2016.
The original and the best.
Beware of imitations! Ensure you’re buying the ORIGINAL Kiddies Food Kutter.
Here’s a letter from Don Johanssen, the inventor of the Kiddies Food Kutter, giving us the exclusive rights to distribute the Original Kiddies Food Kutter in Australia (and internationally, outside of the US).
Can you believe Don came up with the Kiddies Food Kutter back in 1979?! This product has truly stood the test of time.
Any other kids’ safety knife on the market is just a copy of the original (and best) Kiddies Food Kutter – check for the Kiddies Food Kutter stamp on the knife handle to ensure its authenticity.
Click on the image for a close-up view of Don’s letter.
The Safety Food Peeler story.
After the ongoing success of the Kiddies Food Kutter, and building the business from scratch (initially as a side hustle to my Corporate Accountant job!), I had so many requests of “Oh if only there was a Safe Peeler for children!”.
The seed was planted…..In 2013 I drew the original design and then started a 12-month journey – sourcing a Prototyping & Design Consultant and then a Plastic Manufacturer (KCS Engineering in Lilydale – one of the last plastic manufacturers in Victoria).
In the meantime, I researched sourcing the product from China (which was 1/10 of the cost!), but I was intent on owning it, trademarking it and keep the manufacturing within Australia. I borrowed the funds from my closest friend and away we went. The first test batch of 500 peelers sold in less than a week, surprisingly mostly to adults!
So we widened the end of the handle and changed the branding to Safety Food Peeler (Instead of the original Kiddies Food Peeler). I sought accreditation from Australian Made and Owned corporation and had their logo placed on the peeler. Finally, the peeler was launched in August 2013. It is a quality product, great value for money, useful and most importantly safe. I like to say “perfect design meets perfectly safe”. Fast forward 4 years and we have produced and sold just over 85,000 Safety Food Peelers!
Listen to an interview with owner Jackie James!
Listen now to the podcast interview with Timbo Reid (creator of Australia’s number 1 marketing podcast Small Business Big Marketing) interviewing Jacklyn James, the owner of Kiddies Food Kutter & Safety Food Peeler!
Jackie talks about how she discovered the Kiddies Food Kutter, and her secrets around successful product demonstration.