The Kiddies Food Kutter story.
Hi, I’m Jackie and I’m the owner of Kiddies Food Kutter! This is my husband Vince (Vinny) we have been together 20 years.
We are a proudly Australian owned and operated Company, established in 2000. We specialise in selling two safety products the Original “Kiddies Food Kutter” & “Safety Food Peeler” designed to foster children’s interest in getting involved in cooking. We’re all about promoting healthy eating for all children of all ages and abilities.
In 2012 I designed the Safety Food Peeler as there was not a safe Peeler on the Market but a constant request for one. (Read more detail further down)
I’m really passionate about getting all children involved in preparing fresh food and to succeed in cutting their own meals on a dinner plate independently.
My passion for healthy eating for kids really blossomed from a few areas;
- My concern for childhood obesity sweeping the world.
- My view of food – mantra is ‘Fresh is Best!’
- I’m a former Triathlete & Runner – so for me, health is important and it really starts with what we put in our mouths.
- I cared for my diabetic mother for over 25 years – it’s such a debilitating disease and I saw first hand how this disease can affect your health.
- I love to help disabled and special needs people of all ages to enhance their independence.
I am a Mum of 2 boys living in Melbourne and new to the Kiddies Food Kutter Team.
My passions in life are my family, sport and trying to make the most of every moment. Since having kids, I have been working with businesses that have products that target kids and families. And this is why I love the Kiddies Food Kutter Range.
I love being able to help market a product that other families will find love and want to have a piece of too.
The original and the best.
Beware of imitations! Ensure you’re buying the ORIGINAL Kiddies Food Kutter.
Here’s a letter from Don Johanssen, the inventor of the Kiddies Food Kutter, giving us the exclusive rights to distribute the Original Kiddies Food Kutter in Australia (and internationally, outside of the US).
Can you believe Don came up with the Kiddies Food Kutter back in 1979?! This product has truly stood the test of time.
Any other kids’ safety knife on the market is just a copy of the original (and best) Kiddies Food Kutter – check for the Kiddies Food Kutter stamp on the knife handle to ensure its authenticity.
Click on the image for a close-up view of Don’s letter.
The Safety Food Peeler story.
After the ongoing success of the Kiddies Food Kutter, and building the business from scratch (initially as a side hustle to my Corporate Accountant job!), I had so many requests of “Oh if only there was a Safe Peeler for children!”.
The seed was planted…..In 2013 I drew the original design and then started a 12-month journey – sourcing a Prototyping & Design Consultant and then a Plastic Manufacturer (KCS Engineering in Lilydale – one of the last plastic manufacturers in Victoria).
In the meantime, I researched sourcing the product from China (which was 1/10 of the cost!), but I was intent on owning it, trademarking it and keep the manufacturing within Australia. I borrowed the funds from my closest friend and away we went. The first test batch of 500 peelers sold in less than a week, surprisingly mostly to adults!
So we widened the end of the handle and changed the branding to Safety Food Peeler (Instead of the original Kiddies Food Peeler). I sought accreditation from Australian Made and Owned corporation and had their logo placed on the peeler. Finally, the peeler was launched in August 2013. It is a quality product, great value for money, useful and most importantly safe. I like to say “perfect design meets perfectly safe”. Fast forward 4 years and we have produced and sold just over 85,000 Safety Food Peelers!
Listen to an interview with owner Jackie James!
Listen now to the podcast interview with Timbo Reid (creator of Australia’s number 1 marketing podcast Small Business Big Marketing) interviewing Jacklyn James, the owner of Kiddies Food Kutter & Safety Food Peeler!
Jackie talks about how she discovered the Kiddies Food Kutter, and her secrets around successful product demonstration.